Coca Cola s Coming Together Commercial And Gap s Print Ad

Coca-Cola’s Coming Together commercial and Gap’s print ad both have a message of change that they want to promote. They are both similar in that they want to inform the audience of how buying products from their brands can help them contribute to a certain cause. These ads inform consumers of the steps their companies are taking to better society’s health. Coca-Cola’s video wants to inform their American consumers of the fact that for over 125 years, they’ve been bringing people together with their beverages, and now they are bringing people together to fight obesity. They have taken steps to reduce the unhealthier beverage options that were previously available to children in schools. One step that they have taken includes offering water as an alternative to soda and juice, as well as offering low calorie or no calorie diet options. Coca-Cola also wants their consumers to know that they have partnered with Boys and Girls Club of America, to help promote a healthier and more active lifestyle as a way to help combat childhood obesity. In addition to partnering with Boys and Girls Club of America, the Coca-Cola Company has also partnered with doctors and nutritionists to discover ways that they can offer healthier options within their product line. Coca-Cola’s advertisement also lets their American consumers know tha t by partnering with doctors and nutritionists, they have discovered natural and healthy alternatives to sugar that they have now implemented as a way to reduceShow MoreRelatedMarketing Strategy of Coca Cola15661 Words   |  63 PagesEXECUTIVE SUMMARY According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. 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