Sexism And Its Effects On The Media - 3229 Words

Sexism in the media has been an issue for decades in this country. We grow up learning that women are objects, while men are subjects. This comes through in a number of media outlets including television, movies, advertisements, video games and music. From the way women are treated in movies to what women video game characters wear compared to the men, sexism is all around us. Sexism is defined as â€Å"prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.† One of the biggest offenders of sexism is advertising. Advertisements sell more than products. They show us what we should look like and who we should be. They sell values and ideas and trends. Women are the most affected by this. We are taught from a young age that our looks are important. We must buy a certain product, dress a certain way, and live our lives to a certain degree to be beautiful. There are not many ads that don’t include a visual of an attractive woman. Whether tha t’s print or digital advertising, more and more companies are starting to base their campaigns on the idea that â€Å"sex sells.† If they don’t do it right, though, â€Å"sex sells† just becomes pure sexism. The history of sexism in American advertising is a simple one. Since the beginning of advertising, women have been portrayed as less than their male counterparts. This may or may not come from the traditional role that women have filled in American history. Women have always been thought of as the one to cook, clean andShow MoreRelatedSexism And Its Effects On The Media1612 Words   |  7 PagesSexism in the Media Throughout her career, Beyoncà © has been no stranger to controversy. From covertly sexual lyrics to blatantly sexual music videos, she always seems to make headlines; perhaps none bigger than those surrounding the recent release of the music video for her song â€Å"Formation.† The themes presented in â€Å"Formation† were similar to those displayed in another music video, â€Å"Alright† by Kendrick Lamar. Despite the similarities, the videos were received differently by their audiences. â€Å"Alright†Read MoreObjectification Of Women And Women1462 Words   |  6 Pagesworks with benevolent sexism to further oppress women in the media through its effects on self-esteem and well-being. Rollero’s (2013) article â€Å"Men and women facing objectification: The effects of media models on well-being, self-esteem and ambivalent sexism† examines media representations of men and women and how they are related to levels of sexism and psychological w ell-being. The literature on objectification has mostly indicated the connection between viewing objectified media representations andRead MoreThe Little Mermaid : A Sociological Idea Essay947 Words   |  4 Pagesgender norms over time. Women, for centuries, are few as the homemakers and often viewed as intelligent. Despite living in the twentieth century with greater equality, one does not need to go far to see how society and media influence our perception of gender. Advertisements in various media persuade its audience to buying their products. However, the means of attracting and persuading the audience can have underlying messages. Even in entertainment for young girls these underlying messages are prevalentRead MoreEssay about Sexism in American Culture 1224 Words   |  5 Pagessports car by complaining about what females in their lives require. Though women slowly gain economic power, the media never represents them as leaders thus reflecting American culture’s vi ew of women. Sexism prevails in American culture and workforce, teaching sexism while denying its presence. Americans must shift their culture to impede sexism because it oppresses women. Media, one of the most influential reflections of culture, under represents women and displays them in stereotypical positionsRead MoreThe Effects Of Music On Our Country Today1661 Words   |  7 Pagesability to be a very pervasive form of media. There is an indisputable truth that media has the ability to effect the masses. But, the effect of music and the message it is sends to its listeners is not always a positive one. I am aiming to describe how sexism in music is an epidemic in our country today. I’ll also be comparing and contrasting different music genres, to see if certain types of music are better or worse than others. A common phrase in media and advertising is â€Å"Sex Sells†, but atRead MoreDiscrimination And Discrimination1032 Words   |  5 PagesDiscrimination is bad treatment or judgement of a certain group of people, similar to prejudice. It affects the teens and young adults of the world, especially those still in school. Homophobia, racism, an d sexism are three of the most common types of discrimination. Discrimination like homophobia, racism, and sexism negatively affects many young adults. A notable type of discrimination is homophobia. It negatively affects every LGBT+ person, whether directly or simply installing the fear of what someone mightRead MoreMovies Control: Sex and Violence1436 Words   |  6 PagesNowadays, the media has a greater influence than ever on what the public believes and accepts. Research shows that the amount and realism of violence and sex in movies has skyrocketed, influencing the views of our generation. However, little to no attention is placed on the effects of movies on our views of racism, sexism, classism, and heteronormativity. Before watching a movie, you can get a general idea of how much sex and violence it will contain, in order to decide if it is appropriate for youRead MoreThe Positive and Negative Aspects of Video Games in Society968 Words   |  4 Pages The American myth is that Americans mostly view video games as a way to pass time, but they never see pass it to notice the influence and impacts it have in society. America ns believe this myth because our culture focuses more on what the public media broadcasts. There are cases where positive and negative aspects of video games were shown, but in reality, most Americans does not notice its significance in our lives. Most Americans feel that video games are just a source of entertainment; howeverRead MoreSexism, Prejudice, And Discrimination On The Basis Of Sex1610 Words   |  7 PagesSexism is the prejudice, stereotyping, or discrimination on the basis of sex. Sexism is regarded mostly towards women. Sexism affects everyone but not effecting everyone evenly. For women, they suffer from sexism socially, educational, political, religious, social, etc. The idea of sexism is that the men have more power than the women. Women get judged differently than men do. Women get judged in the workplace which limits them to certain jobs. The stereotypes that women are under are unbelievableRead MoreNegative Effects Of Sexism In Advertising898 Words   |  4 Pag esLarge corporations will do what it takes to sell their products. Sex sells and has for a long time there for businesses exploit this while negative stereo types are associated with women. This may not seem like an issue for some however the sexism people see in advertisements find their way into the status quo. Young children even educated adults absorb the information they see in advertisements and deem what they represent appropriate and then reproduce it essentially dehumanizing women. Vintage

Coca Cola s Coming Together Commercial And Gap s Print Ad

Coca-Cola’s Coming Together commercial and Gap’s print ad both have a message of change that they want to promote. They are both similar in that they want to inform the audience of how buying products from their brands can help them contribute to a certain cause. These ads inform consumers of the steps their companies are taking to better society’s health. Coca-Cola’s video wants to inform their American consumers of the fact that for over 125 years, they’ve been bringing people together with their beverages, and now they are bringing people together to fight obesity. They have taken steps to reduce the unhealthier beverage options that were previously available to children in schools. One step that they have taken includes offering water as an alternative to soda and juice, as well as offering low calorie or no calorie diet options. Coca-Cola also wants their consumers to know that they have partnered with Boys and Girls Club of America, to help promote a healthier and more active lifestyle as a way to help combat childhood obesity. In addition to partnering with Boys and Girls Club of America, the Coca-Cola Company has also partnered with doctors and nutritionists to discover ways that they can offer healthier options within their product line. Coca-Cola’s advertisement also lets their American consumers know tha t by partnering with doctors and nutritionists, they have discovered natural and healthy alternatives to sugar that they have now implemented as a way to reduceShow MoreRelatedMarketing Strategy of Coca Cola15661 Words   |  63 PagesEXECUTIVE SUMMARY According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-coloredRead MoreConsumer Survey Conducted for Bisleri8855 Words   |  36 Pagesunderstand the supply chain and distribution network of Bisleri packaged drinking water. âž ¢ To study the buying behavior towards packaged drinking water among corporate offices in some regions of Haryana. âž ¢ To do a comparative analysis of Bisleri v/s its competitors i.e. kinley Aquafina. INTRODUCTION INTRODUCTION WATER- THE NEED OF LIFE Life as we know it cannot exist without water. 71 % of the Earth is covered in water providing an environment for organisms to live in. the water molecule isRead MoreIntroduction to Marketing21178 Words   |  85 Pagesdeliver goods right to the customer s door, the railroads cut prices instead of recognizing that the customers ultimately wanted transportation of goods, not necessarily railroad transportation. Smith Corona, a manufacturer of typewriters, was too slow to realize that consumers wanted the ability to process documents and not typewriters per se. The marketing concept, in contrast, focuses on getting consumers what they seek, regardless of whether this entails coming up with entirely new products. Read MoreMarketing Channel44625 Words   |  179 Pagesmembers C) intermediaries D) the government at various levels E) competitors Answer: C Diff: 2 Page Ref: 339 Skill: Concept Objective: 12-1 6) A company s channel decisions directly affect every ________. A) channel member B) marketing decision C) customer s choices D) employee in the channel E) competitor s actions Answer: B Diff: 2 Page Ref: 339 Skill: Concept Objective: 12-1 7) Distribution channel decisions often involve ________ with other firms, particularlyRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesclassification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Product Starbucks, Nike, Coke/Pepsi, McDonald’s, Maytag, Dell, Hewlett-Packard, Newell Rubbermaid, DaimlerChrysler, Kmart/Sears, Harley-Davidson, Boeing/Airbus, Merck, Boston Beer, Firestone/Ford, SouthwestRead MoreMarketing Management130471 Words   |  522 Pages Marketing management – an introduction Unit structure: 1. Introduction 2. Learning Objectives 3. Marketing Management 3.1. Evolution of marketing management 3.2. The Role of Marketing 3.3. Marketing concepts 3.4. The Marketing Mix (The 4 P s Of Marketing) 3.5. Corporate Social Responsibility (CSR) and Ethics in Marketing 4. Have you understood type questions 5. Summary 6. Exercises 7. References 1. INTRODUCTION: The apex body in United States of America for the Marketing functions, AmericanRead MoreThe Effects of Advertising on Children33281 Words   |  134 Pageschildren.................................................................................................. 10 Unsuitable material ..................................................................................................................... 10 Commercial Television Industry Code of Practice ..................................................................... 10 Review of the CTS........................................................................................................... ..........Read MoreBrand and Page25228 Words   |  101 Pagesproduct design. The _______________ approach consists of developing a range of product parts that can be used worldwide. The parts can be assembled into numerous product configurations. a. core-product b. uniform commercial code c. die-casting d. modular e. Nexus Answer: (d) Difficulty: (2) Knowledge: (F) Page: 355 30. In a ______________________, scale economies flow from the mass production of more-or-less standard productRead MoreThe Mind of a Marketing Manager26114 Words   |  105 Pages William Rothschild Ultimately, we wanted Nike to be the world s best sports and fitness company. Once you say that, you have a focus. You don t end up making wing tips or sponsoring the next Rolling Stones world tour. Phil Knight Most business strategies are inadequate for today s markets. They lack context and differenc flexibility and engagement. They often miss the bigger opportunities, andRead MoreRÃÆ' ©sumÃÆ' © Marketing Management, 14th Edition - Kotler Keller26673 Words   |  107 Pagesopportunities, companies can use market opportunity analysis (MOA) to determine their attractiveness and probability of success by asking questions like: - To articulate the benefits convincingly to a defined target market(s)? - To locate the target market(s) and reach them with cost-effective media and trade channels? - To possess or have access to the critical capabilities and resources we need to deliver the customer benefits? - To deliver the benefits better

“Social Construction of Reality” Free Essays

â€Å"Social Construction of Reality† Reality is not an objective thing that is imposed upon us, but is created by us. Reality does not exist externally but internally, as each individual or group interprets it, and is always changing. Due to these concepts sociologists often speak about the â€Å"social construction of reality† which is essential to understand when attempting to explain human social behavior. We will write a custom essay sample on â€Å"Social Construction of Reality† or any similar topic only for you Order Now Since realty is the basis of people’s actions, W. I. Thomas states, â€Å"If people define situations as real, they are real in their consequences†. The â€Å"social construction of reality†, human social behavior and W. I. Thomas’s statement are three concepts that fit hand in hand and are important when trying to explain one another. Sociologists speak about the â€Å"social construction of reality† as a way to describe the significance of how society shapes our definition of reality. People coming together to build reality and define something as real because we define it as real. As sociologists explain the social construction of reality they have observed that each society or the social groups that each person belongs to forms ones particular views on life. Our â€Å"social construction of reality† constructs our views of how we see the world around us therefore affecting how we see reality and why we do the things we do. People construct reality using the five senses: sight, smell, touch, hearing and taste. For example, when taking a table into consideration, one does not react to the concrete object but the meaning we give it. If this same table were to fall out of the sky, land in a jungle and tribe people were to stumble across it they most likely would not use it in the same context but maybe as a bed or a sacrificial altar. The â€Å"social construction of reality† not only applies to inanimate objects but to relationships and the basis of how someone treats someone else, such as symbolic interactionism (Essentials of Sociology, pg. 15). Symbolic interactionism such as we attach meaning to things and this is how everyone understands similar views in the world and how we communicate with one another. This is evident when one dissects the idea of the enslavement of Africans, known as the â€Å"white mans burden†. Whites defined blacks as less than human, savages or creatures that could not survive off of their own minimal cognitive reasoning. This understanding was the basis of slavery. Another example is the idea of marriage and divorce, and how the institution is ever changing. Up until the early 1900’s marriage was viewed as a lifelong commitment, divorce was â€Å"taboo† and shunned as being immoral and the abandonment of adult responsibility. In 1945 sociologists Ernest Burgess and Harvey Locke noted that couples were looking at marriage as less of a lifelong commitment and more of an arrangement that was based on attraction and feelings, it became a situation that could be broken when feelings changed. Divorce became more common and was defined more positive as freedom and new beginnings (Essentials of Sociology, pg. 16). An example of another â€Å"reality† is how from person to person there is no true definition of success. The letter grade â€Å"B† brings on different emotions depending on the individual. One student would jump for joy to pass with the â€Å"B† while others would be sad, even cry. In actuality â€Å"B† is just a shape, a letter of the English alphabet, given on paper but what the person defines it as gives it meaning to their reality, and then forget about the â€Å"+† or â€Å"-â€Å" given accompanied with the letter grade. Our social construction of reality defines our behavior and how we respond to the meaning that we give these situations or objects. Human social behavior is what is based off of once a reality is socially constructed. This is why it is so important to first understand the concept of the â€Å"social construction of reality† before trying to explain why people act the way they do. Because this object with four legs attached to a flat surface is defined as a â€Å"table† one uses it to eat on or sit at and not other things such as sleep on. If an individual were to use it as something else they would be looked at as being weird because they are not doing what is socially accepted or viewed as â€Å"breaking the rules†. The concept of ethnocentrism is where a group of people tries to change another group of people to make them like them so they can â€Å"save† them for their own good. This is done because according to their social construction of reality however the opposing group behaves is â€Å"wrong†. This can be seen throughout history for example the crusades, as stated before the â€Å"white mans burden† in Africa, and the war in Iraq. During the days of slavery, treating a black individual maliciously was socially accepted because of the way reality was constructed. The changing attitudes toward marriage and divorce are evident when one looks at the trends. Marriage is not viewed the same as it was 100 years ago; it is not necessary to be married forming a family by age 15. This concept of social construction of reality also explains why patterns form and how people can develop similar behavior without having to know each other. On the streets of New York good sidewalk etiquette is defined as passing another person on the right, walking far enough not to brush the other person ,if one can help it, and ensuring not to look at the person when walking by. However, when any of these rules are broken it makes the other individual uneasy or even angry. But these unwritten rules aren’t necessarily the same in different parts of the world, for example in London it is socially correct that if you are walking towards and passing someone else that you part ways on the left side. Other areas where unwritten rules exist are in elevators, such as where and how to stand, and also seen in face-to-face conversations, such as eye contact and distance something known as â€Å"personal space†. Ones views for what is right from wrong also comes from the foundation on what one defines as real. W. I. Thomas’s quote, â€Å"If men define a situation as real, its real in its consequences† correlates directly to the idea that human social behavior is based off of the â€Å"social construction of reality†. Thomas is analyzing that reality is a social product that is construed by whatever we define as real. Humans do what they do and react solely by the meaning we give things and not the things in and of itself. This is why money, gold and diamonds are â€Å"valuable†. Money is simply made of paper but because it is defined as currency we make it out to be very valuable. To better understand this notion one can take note of our system of crime and punishment, which is based off of W. I. Thomas’s thoughts. When the jury makes a decision, they are deciding on what they perceive as reality. They do not know exactly what happened but from witnesses and evidence they make this judgment. W. I. Thomas’s idea is significant in the study of human social behavior because it further proves that human actions are based off of the reality that something is true. This is why what is defined as â€Å"normal† varies from culture to culture and the decided meaning to an object or action is arbitrary. The â€Å"social construction of reality†, human social behavior and W. I. Thomas’s quote, â€Å"If men define a situation as real, it is real in its consequences† are concepts that compliment one another. To be able to understand fully, one must be able to comprehend all concepts. When sociologists speak about the â€Å"social construction of reality† through the groups that we belong to we learn ways of looking at whatever happens to us and what we see because through social interaction is how we construct reality and from that point on is how we behave and respond. It’s not a question of which came first the chicken or the egg, because in the eyes of sociologists human social behavior is caused by the â€Å"social construction or reality† and W. I. Thomas’s statement is an abridgment of these concepts explaining men’s definitions of situations given the meaning of what is what or who is who. It doesn’t matter what is real or not, what does exist or not exist, because we give meaning or â€Å"consequences† to this reality that has been portrayed and instilled in our minds. References Henslin, J. M. 2011. Essentials of Sociology: A Down-to-Earth Approach-9th edition. Pearson. How to cite â€Å"Social Construction of Reality†, Papers

Aung San Suu Kyis Speech free essay sample

It would mean a process of gaining such knowledge and experience as would help us to cope with the challenges that life throws at us and to find ways of enhancing our own existence, as well as that of as great a portion as possible of all the other occupants of our planet. To put it in another way, the highest form of learning would be that which makes us caring and responsible citizens of this world, and equips us with the intellectual means necessary to translate our concerns into specific deeds. Surely such a view of learning is in harmony with the idea of education as conceived in the motto of Hong Kong University – Wisdom and Virtue. One hundred years of furnishing the world with young people who have been provided with the capacity to think independently, to express those thoughts cogently, and to use them for the betterment of our world is an achievement of which this University can be justly proud. We will write a custom essay sample on Aung San Suu Kyis Speech or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hopes of its founding fathers have been more than realized. At the foundation laying ceremony Sir Frederick Lugard hoped that the graduates of The University of Hong Kong would exert an influence which will be immeasurable in the future among the 400 millions of China’s population. Little could he have envisaged such an institution as this one of today, internationally renowned and one that attracts students from all over the world, who will one day exert an ever-widening influence on the future of more than just one country. As I contemplate the achievements of Hong Kong University, I am filled with deep admiration and also, it has to be admitted, with wistfulness. Whenever I consider the educational progress that has been made in other countries, I think with sadness of the deplorable state of education in my own. There was a time when educational standards and institutions in Burma were viewed with respect and envy by many countries in Asia and elsewhere. Rangoon 1 University, ten years younger than Hong Kong University, is the outcome of the amalgam of Rangoon College and Judson College, the Baptist college. The University rapidly became the breeding ground not only of bright young intellectuals, but of dedicated nationalists determined to free their country from colonial rule. Even as academic standards grew robustly and gained the recognition of long established institutions in the Western world, so did the patriotic fervor of the students gained new momentum. Rangoon University became the vanguard of movements demanding equality and justice and, eventually, these movements were supported and joined by students from Mandalay University, and from schools all over the country. The close link between political movements and universities became an established tradition in Burma. When the country fell under military rule, students were among the first protesters calling for the restoration of democratic rights. As authoritarian rule tightened its grip on the country, the position of universities as institutions aimed at fostering freedom of thought, expression and association was steadily eroded. Yet, after more than two decades of totalitarian governance, it was again the students of Rangoon University who led the movement to free the country from military administration. This was the famous public uprising of 1988. Now, more than twenty years on, the aims of democracy and human rights, for which many students sacrificed liberty and life, have not yet been realized. In the meantime, the standard of education at all levels has fallen and Burma is a country crying out for the potential of its people, especially its young people, to be realized. I might mention here that many leaders of the 1988 student movement still remain in prison today, serving unbelievably long sentences. Education should be available to all, not just to a privileged few. Education should foster values that will promote human dignity and guide human progress in a positive direction. Education should be a true learning process, not a machine for churning out meek, obedient people incapable of reasoning why justice and liberty should not be the birthright of all human beings. I congratulate The University of Hong Kong on its achievements on the human front as well as on its solid academic credentials, which have made it one of the most respected institutions in Asia. I look forward to a closer cooperation with both the faculty of the University, as well as with the student body. I am confident that the day will come when we in Burma will be able to enjoy the fruits of real education and to share them with the rest of the world. This will be the day when wisdom and virtue will triumph. 2